Beyond Individual Promotion – An Alliance to Strengthen the Global Competitiveness of K-Business
The status of K-content in Europe is rising sharply, reaching all-time highs. However, there is a "growth paradox" where this cultural boom does not fully translate into the substantial growth and empowerment of local K-businesses.
The root cause lies in the fragmentation and fleeting nature of information. In the vast sea of digital information, the efforts of individual small business owners and companies are easily buried, and isolated promotion makes it difficult to receive fair value in the global market. To protect the K-business ecosystem and promote sustainable growth, a unified communication channel is urgently needed.
To overcome these structural limitations, unite the competitiveness of scattered K-businesses, and achieve shared prosperity, the online Koreatown platform "madang" was established.
The "madang" platform precisely analyzes the demands of local consumers and their preferences for K-content through its dedicated AI engine (Madangsoe). Based on this, it provides a solid digital foundation that helps K-businesses successfully establish themselves in the local market, connect with one another, and grow together.
"Connecting the competitiveness of K-business as one, creating collective strength and infinite opportunities."
The cost of promoting individual brands through traditional social media has soared by 15% annually over the past 10 years. According to historical data, conducting marketing independently takes an average of over 3 years to build brand awareness due to the volatile nature of information, and approximately 70% of businesses shut down during this process without experiencing any substantial effect.
Past Metrics
Madang integrates 6 core categories such as K-restaurants, beauty, and education, along with a job recruitment network, into one organic ecosystem. Through this, it properly conveys the true value of K-businesses that were previously struggling individually to the global market, building a closely connected alliance network that drives sustainable growth and empowerment.
Madang's Strategy
Madang will establish itself as an online Koreatown centering on major hubs in Europe. It will serve as an important hub for introducing K-businesses to locals, while simultaneously supporting the European market entry of Korean companies and assisting Korean travelers.
Future Outlook
Key Marketing Leverage
500% marketing leverage with an investment of just 1.6 euros a day
Dual exposure infrastructure connecting both European and Korean customers
24/7 non-stop AI engine 'Madangsoe'
Online Koreatown 'Madang' in Europe
Partnership Code of Conduct (Guidelines)
Online Koreatown 'madang'
Intuitive mobile experience for customers
The 70% Golden Rule
At least 70% of the total concept of the products sold, services provided, or the business itself must have a direct connection to Korean culture, brand, or tradition.
Authenticity and Transparency
All stores must promote accurate information about Korea. In the event of distorting or inappropriately using Korean elements, Madang reserves the right to refuse registration.
Responsibility for Updating Information
The store owner bears full responsibility for maintaining the accuracy of registered information (operating hours, contact info, prices, etc.). If false information is repeatedly found, the business owner's membership may be suspended.
Collaboration for AI Optimization
Partners must continuously provide and update core keywords and service information so that the dedicated AI engine 'Madangsoi' can promote them in the most efficient and trendy manner aligned with local trends. Data optimization is the foundation of business success on the platform.
Visual Quality Standard
Submitting high-resolution photos for the store location, products, menus, etc., is mandatory. Low-quality or blurry images may delay the approval process.
Local Legal Operation
Businesses wishing to register must be incorporated as a local legal entity and possess all necessary business permits and licenses required by currently enforced regulations.